The generation of content is something most social media managers, administrators or agencies often find to be a challenge.
How do you ensure a constant stream of interesting, stimulating and engaging social media content that keeps your various channel feeds alive?
One method we’ve long advocated for many organisations is not to forget the very people they’re trying to generate for – the audience. Asking an audience to give feedback is usually only thought of as being text based reaction. Perhaps they’ll occasionally send you an image, if you’re lucky.