Twitter has made an interesting announcement that centres on a homepage redesign.
If you’re a user who logs in to Twitter you’ll not see it. You’re not the target audience.
The people they’re targeting are the hundreds of millions that visit the Twitter.com homepage and never create an account or login. They might visit through curiosity and then do nothing about it, so Twitter has redesigned the page users see to try to lure them in with a selection of categorised content.
The only people that will see the redesign to begin with are North American browsers. Twitter plan to launch the new page globally after a period of time.
Twitter say “Starting today, when you go to the twitter.com homepage, you’ll find interesting topics to explore like Politics, Pop Artists and even Cute Animals. Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic. It’s rich real-time content, just like the Twitter experience for users who log in.”
It is an interesting ploy that we suspect will bring more users in if Twitter can get the mix of content right. They’ve promised to make changes along the way as they spread the feature across the globe.
If you’re in North America and want to see the new design, simply log out of your account and go to Twitter.com. If you’re anywhere else in the world, you’ll just have to wait for now.