Facebook has announced another batch of updates that impact the priority of items users will see in their News Feed.
Keen to stress that they’ve been listening to user feedback of late, and hot on the heels of an overhaul of Facebook Community Standards, they’ve said the following:
- For users who don’t have a lot of content to read in their News Feed (i.e. you don’t follow many pages/brands or you have very few friends, or friends that are very quiet), they’re “relaxing” the rule that stops multiple updates appearing in your News Feed. We’re not sure how this will manifest itself in real life but they have said “if you want to spend more time in News Feed, you’ll see more”.
- Users have told Facebook they’re concerned about missing updates from friends they care about. As a result of this, updates from friends such as photos, videos, status updates or links, will be higher up in News Feed. That is a long overdue change and one we’ve complained about for some time now. Facebook say they’re trying to “balance content”. We hope that also means that when you opt to see “Most recent items” first that they are going to stop changing it back to “Most popular..”.
- Finally, they’re promising to stop showing you as much content related to items friends have liked or commented on. The official comment on this is: “This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.”
Facebook concluded their announcement with a point Company Page and brands may want to consider carefully. It warns of the potential decline in post reach by saying:
“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline.”
If you consider the update they’re making in respect of prioritising posts from users friends, you’ll appreciate the knock-on effect could well mean that corporate posts won’t be as visible.
Content, more than ever before, will need to be carefully thought out if it is to attract the eye of those that have liked your page in the past.