Facebook Sports Stadium kicks off

Facebook has launched a dedicated place for sports fans.

Somewhat unimaginatively called “Sports Stadium” it aims to bring all sporting conversation and real-time updates into a single place.

Facebook say that it’ll display real-time and chronological updates including:

  • Posts from your friends, and their comments on plays
  • Posts and commentary from experts, like teams, leagues and journalists, with easy access to their Pages
  • Live scores, stats and a play-by-play
  • Game info, like where to find the game on TV

The announcement came with launch video shown below:


Facebook refer to it as offering a “second screen experience” and there’s little doubt that the amount of conversation around sports is there to be capitalised on.  Real-time updates on sport aren’t lacking in availability but we suspect Facebook is looking at ways of keeping fans on their site rather than have them disappear off to get the updates elsewhere.

The revenue stream opportunity that Sports Stadium offers is significant.  Fans of sport are already heavily targeted online and you can be sure that advertisers will view this as a potentially lucrative audience capture portal.

The only catch is that the deployment of the new product is limited.  Facebook’s announcement closes by saying this:

“We’re rolling this out today for American football games and will support other sports around the world like basketball, soccer, and more soon. The experience is available now on iPhone in the US, and will expand to other platforms in the coming weeks.”

How long it’ll take to encompass the more global sports such as football (soccer as Facebook call it), rugby, cricket and athletics is anyone’s guess.


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